CLIENT

ImpromptMe

WORK

App
User Research

Information Architecture
UX Design
Interaction Design

Web Site
UX Design
Visual Design

IN BRIEF

Technology connected the world, but often disconnects people. Today's focus shifted from creating quality relationships with others to creating a vast number of shallow connections instead. It got many friends messaging each other instead of talking to each other. That's why people in a startup ImpromptMe decided to build an app which aims to help it's users to meet in person through the efficiency of online connectivity. They launched the app on the market but people didn't use it in a way they expected. Users kept clicking on wrong places and didn't discover some functionalities. So I joined the team and we decided to user test it.

user testing

What we found out in

  • Users had problem to distinguish between
    enabled and disabled options.

  • Notification messages were missing.

  • Users didn't understand what icons mean.

  • Users didn't understand how filtering works.

solution

What was the

01.

We changed the flow
of meetup creating

WHEN

WHO

WHERE

Choosing a person
defines location

App always chooses locations between users.

Choosing time
limits location

We offer only locations with suitable opening hours.

02.

We made each step convenient for the user

a web site

We redesigned

App description
App promotion

Lottery like competition for student clubs based in London

Registration form

Work still in progress.
The app is supposed to be launched in London at the beginning of 2018.

NEXT PROJECT

Kámen Zbraslav

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Let's work together

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