slider Cinestar – 2.png
CLIENT

Cinestar

WORK

Design Research
Information Architecture
UX Design

Project for studio
IN BRIEF

Multiplex cinemas Cinestar decided to redesign part of a website dedicated to a special type of their customers – companies buying vouchers, conference organizers, firms doing product presentations and private film screenings. In Cinestar, they had the idea of how the site should look like right from the beginning. But we wanted to start with their customers. We focused on their jobs, pains, and gains in Human Centered Design workshop and came up with solutions for them. 

SO HOW TO MAKE IT UP TO

Frictionless ordering of products and services via website

Less busy merchants

More new and returning customers

WE DEFINED NEEDS OF TWO TYPES OF CINESTAR CUSTOMERS

Voucher Buyers and Event Organizers. That was a main purpose of the Human Centered Design Workshop. 

01.

Voucher Buyers

Jobs

What must customers deal with?

  • Choice of kind and type of voucher

  • Price

  • Amount

  • Validity...

Pains

What bothers them?

  • I don't want to bargain about the price

  • I don't want to talk to a merchant

  • I don't want a long form

  • I don't want to limit vouchers to specific days and halls ...

Gains

What do they want to gain?

  • I want to share my experiences with my colleagues

  • I want to motivate employees

  • I want to be original

  • I want to know how much I'll pay

  • I want to save time ...

We came up with some fundamental questions on a workshop, that we answered on the website.

How to present benefits of vouchers?

Voucher Benefits

How to enable selection of voucher properties during making order, so the customer has the opportunity to control the price in advance?

Gift voucher selection

How to facilitate ordering for the customer without a need to contact a merchant directly?

Order form

02.

Event Organizers

Jobs

What must customers deal with?

  • ​Location selection

  • Hall capacity

  • Type of hall

  • Choice of a term...

Pains

What bothers them?

  • I won't have good catering and service

  • I won't  have a good technical equipment

  • Insufficient hall capacity

  • More people than the capacity of the hall ...

Gains

What do they want to gain?

  • I want catering and service

  • I want the perfect atmosphere

  • I want unconventional environment

  • I want enough parking places ...

Questions we were supposed to answer on the website.

How to visualize available event options on typical examples?

Examples of events and references

How to choose a suitable location for the event?

​Multi cinemas offer and the detail of the cinema

How to choose the right film and create the perfect atmosphere on a private screening?

Movie offer

2 Landing 2.png

Let's work together

Searching for an idea or a solution...
Ask me anything.